Nuqti SERP Standard
Every position, visibility score and SERP number inside Nuqti follows this standard. Nuqti SERP combines live search-results observations, our own web index and proprietary models — this page says what each number means, how fresh it is, how confident we are and when it is an estimate, so you can trust it and compare it over time.
The 6 rules
1.A position is an organic slot
A Nuqti SERP position is the page's place among organic results only, 1–100. Ads, images, videos, maps and special blocks are not counted as positions; we show them separately as “SERP features”.
2.Country, language and device are explicit
Every result is recorded for one country, language and device (desktop by default). The same keyword in Egypt, Saudi Arabia and the US are different results, so the country is always shown next to the number.
3.The check date is visible
Every position carries its last measurement date and a freshness level. Rank Tracker measures your keywords daily; when a number is not fresh enough, we say so.
4.One Nuqti number
Nuqti SERP combines live search-results observations, our own web index and proprietary models into one number with a confidence level. No number is attributed to, or endorsed by, any search engine.
5.Estimates carry a ≈ sign
When a number is not confirmed yet, we show a Nuqti model estimate marked ≈ with a range (low–high). We never show a zero or an empty cell in place of “not measured yet”.
6.Nuqti Visibility score
Nuqti Visibility = Σ expected click-through rate of your position for each keyword ÷ Σ click-through rate if you were #1 for all of them × 100. 100% means you are first for every tracked keyword.
Click-through curve used for visibility and traffic
Estimated visits for a keyword = monthly searches × click-through rate of the position. These are Nuqti's averages for organic results; pages with an AI answer or many ads get fewer clicks, so we lower the rate there.
| Position | Expected click-through rate |
|---|---|
| #1 | 27.6% |
| #2 | 15.8% |
| #3 | 11% |
| #4 | 8.4% |
| #5 | 6.3% |
| #6–10 | 4.9% → 2.4% |
| #11–20 | ≈1% |
| #21–100 | ≈0.1% |
Labels you will see next to numbers
Confirmed in Nuqti SERP, with its check date and confidence.
A Nuqti model estimate with a range; replaced by the confirmed number once we check.
Last check is older than the refresh window; press refresh to check again.
Independence & trademarks
Independence & trademarksNuqti is an independent SEO platform by UPREPS LTD. Nuqti is not affiliated with, endorsed by or sponsored by Google LLC, Microsoft or any other search engine. Google is a trademark of Google LLC; other names are trademarks of their owners and are used only to describe compatibility (for example, connecting your own Search Console account).
Try a free SERP check · About Nuqti
Frequently asked questions
Why is my Nuqti position different from what I see myself?
Results change with country, city, device, your personal search history and time. Nuqti SERP reflects a neutral, signed-out view for a fixed country and device — so the number can differ a little from your own screen. That is expected.
Is Nuqti affiliated with a search engine?
No. Nuqti is an independent platform by UPREPS LTD. It is not affiliated with, endorsed by or sponsored by any search engine. “Nuqti SERP” is the name of our own methodology.
Do you count ad positions?
No. Ads are never counted as positions. We may note that a results page has ads as a SERP feature, because ads reduce clicks on organic results.
Does this standard change?
This is version 1.1. Any change to a calculation will be written on this page with its date, so old and new numbers stay comparable.
Want the full picture? Every Nuqti tool is free to start.
Site Explorer, Keywords Explorer, Site Audit, Rank Tracker and AI visibility — one sign-in with Google, no card.
Start free with Google