A 0–100 score of how strong a site's backlink profile is — compared against millions of real websites.
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Website authority (also called Domain Rating, DR, or domain authority, DA) estimates how much ranking power a site's backlinks give it. Sites with higher authority usually rank faster for competitive keywords.
Nuqti ranks every domain against a link graph of over 130 million websites and turns its position into a 0–100 score, with the percentile and a plain-language verdict, so you know whether a site is new, growing, strong or very strong.
Under 15 = new or weak, 15–40 = growing, 40–70 = strong, 70+ = very strong. Compare with competitors in your niche rather than chasing a number.
They are different brands of the same idea: a 0–100 score of backlink strength. Numbers differ between tools, but the ranking of sites is usually similar.
Earn links from relevant, trusted sites: publish data and guides people cite, get listed where your customers look, and fix broken links pointing at you.
Google doesn't use any third-party score, but the score summarises backlinks — and backlinks are a real ranking factor.
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